Advanced Demand Driven Supply Chain in Retail

| Point of View

While the position of online retailing continuously increases, it becomes highly critical for all classical retailers to proactively manage demand. This means to sense and shape demand, avoid stockouts, and at the same time improve their cost position by ensuring lean operations, collaborate with partners along the supply chain, avoid cannibalization effects, and maintain liquidity to finance further growth. The concept of an advanced Demand Driven Supply Chain enables all participants to become more responsive to the changing market conditions, optimize planning and replenishment, achieve better service quality, improve bottleneck handling and therefore, significantly increase EBIT.