Assessing a Company’s Commercial Attractiveness
Acquiring or divesting a business in general is complex and entails numerous challenges. Identifying the potential risks involved is a crucial success factor. In order to make a sound investment decision, it is essential to have a clear understanding of all external (market environment, trends and forecasts, etc.) and internal (organizational structure, product portfolio, etc.) factors, and dynamics influencing and shaping the business context, in which the potential target operates.
Capgemini’s Commercial Due Diligence aims to analyze the attractiveness and sustainability of the target’s business model, evaluate the future cash flows and financial forecasts and indicate the potential risks by reducing the often inherent information asymmetries. Ultimately, we thereby help our clients to increase the success rate of the future merger or integration process.