“Customer experience is a key factor when it comes to digitization initiatives. This is especially challenging when considering industries with traditional low-touch products. Automotive finance is an ideal example for the comprehensive service innovation that can be triggered by digital stimulus.
We have taken a look on the current state of digitalization from a customer point of view in this industry and conducted an analysis of the ten largest auto markets and the global top ten players in this industry. The analysis evaluates categories like online appearance, customer services, digital processes and digital channels to provide a holistic picture.
The overview provides an initial idea of the results, we are happy to discuss the detailed analysis with you.”