All-Channel Profitability Management

| Point of View

Measure and optimise your profitability across your channels and customers

In the digital world, customers expect an increasingly sophisticated shopping experience. Retailers that have met these expectations by delivering a seamless, consistent proposition across all channels are securing a competitive advantage. In this environment, how can Enterprise Performance Management capabilities allow your organisation to measure and optimise profitability across customers and channels?

All-Channel Profitability Management Issues & Their Causes

The disruptive nature of the move to an All-Channel environment is often accompanied by a series of issues regarding the organisation’s ability to manage profitability effectively under its new Operating Model. Online sales in Germany more than doubled to €39.1bn between 2010 and 2013. In 2014 online sales are expected to rise by another 25% to €48.8bn while offline sales are expected to decline.1 Given this, there is a risk that
overall profitability will be eroded if the complexities of online channel profitability aren’t fully understood.

All Channel Profitability